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If you had to choose two words to describe Trinka, it would be “perpetual student”. She is genuinely interested in people, what makes them tick, how they create and why they make purchase decisions.
It makes sense — she majored in marketing and photojournalism. Ultimately she decided on a marketing career with photographic story-telling as a hobby.
Trinka is a master at marshaling talented resources who collaborate to create extraordinary results. She has immense respect for extraordinary salespeople, designers, writers, and programmers. Preferring to stay in the background, she showcases team members contributions and client accomplishments.
As the former president of a marketing agency with offices in St. Louis and Atlanta, she is known for evaluating marketing initiatives with the following 3 questions:
1. Is it great?
2. Does it work?
3. Is there anything we can do to make it better . . . but still come in on target, on time and within budget?
Here are some of Trinka’s favorite clients during her 20-year career – thus far: Anheuser Busch, Best Buy, Brown Shoe Company, Campbell Soup Company, CharTec, Coca-Cola, ConnectWise, FedEx, the Kellogg Company, KFC, Kraft Foodservice, Merrill Lynch, Nabisco, Old El Paso, PODS, Ralston-Purina, Six Continents/ Holiday Inn Hotels & Resorts and Stroh Brewery Company. (Trinka’s creed: all great work experience begins and ends with an adult beverage.)
Trinka lives with a brilliant deductive thinker (her husband, aka “Sherlock” Edwards), a maniac cockatoo, lizard- obsessed dog and comical doodle in Tampa, Florida, USA.
You can reach Trinka via email or phone:
trinka@atlantis-mkt.com
813.530.2706