By Rich Hensler, January, 2015 Adam Smith. George Mason. Friedrich Hayek. Elon Musk. Elon Musk? Perhaps not the first name that comes to mind when you think of the great thought leaders for free market economies, but the CEO of Tesla Motors is a staunch advocate of free markets nevertheless.…
Our agency was working on a funny electronic Halloween card, which would require recipients to click on a link to see our clever animation. But we just scrapped the project because of the Cryptolocker “scare”. While our creative wasn’t an attachment, we decided it’s not worth the chance to…
Good marketers always ask, “So what?” Make sure your product differentiators are meaningful to your customers!
Remember the old story about the Circus coming to town?* Well . . . If you paint a sign saying, “Circus is coming to town” that’s Advertising. If you put the sign on the back of an elephant and walk him through town, that’s a Promotion. If the elephant walks…